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BTCC / BTCC Square / Global Cryptocurrency /
Morgan Stanley Highlights Amazon’s Growth Potential in Fresh Grocery Market

Morgan Stanley Highlights Amazon’s Growth Potential in Fresh Grocery Market

Author:
Global Cryptocurrency
Published:
2025-09-12 01:09:02
20
2
BTCCSquare news:

Morgan Stanley analyst Brian Nowak underscores Amazon's strategic push into the $1.6 trillion US fresh grocery market as a catalyst for durable growth. The perishables segment alone—projected at $600 billion by 2026—nearly matches Amazon's estimated US GMV for the same period.

Every 1% market share gain in fresh groceries could add 120 basis points to Amazon's GMV growth, leveraging its existing $50 billion US grocery footprint. Nowak emphasizes the untapped potential of integrating fresh products, calling it a 'material' opportunity to accelerate Amazon's dominance beyond e-commerce.

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